The digital world can unite us!
I wanted to take this time to share some of the platform’s responses to the crisis and show how the digital world can help us through difficult times. Some of the features below are really worth noting and can help businesses, individuals and communities through these testing times.
First of all let’s start with the platforms
Tik Tok – The new kid on the block and very much seeing huge usage over this period. TikTok is donating $10 million to the World Health Organisation’s (WHO) Solidarity Response Fund. This fund helps the WHO carry out vitally important work, including sending essential supplies to front line health care workers, ensuring communities have access to the latest science-based information, and accelerating efforts to discover life-saving treatments or vaccines.
Snap Inc are currently rolling out a number of responses and here are just a few:
- launched creative tools to help Snapchatters share expert-approved best practices with their friends and family members, including a worldwide Filter with advice to our community on how to stay safe. This information is sourced from the World Health Organization, and links to its website for more info.
- In light of the anxiety and stress people are experiencing, they sped up the launch of a new feature, Here For You, that shows resources from expert localised partners when Snapchatters search for certain topics related to mental health, anxiety, depression, stress, suicidal thoughts, grief and bullying. To respond specifically to coronavirus, we also added a new section that shows content on anxiety related to COVID-19 being produced by the WHO, CDC, Ad Council, and Crisis Text Line.
World Health Organization launches WhatsApp chatbot
The World Health Organization (WHO) has launched a chatbot on WhatsApp to provide information on the coronavirus pandemic. After texting ‘Hi’ to begin chatting, people will be able to access official information about the virus. The WHO says that information will be updated daily and it’s currently only available in English. Arabic, Chinese, French, Russian, and Spanish are to follow in “coming weeks”.
Facebook gives away free stuff to assist key people and organisations
Facebook is making its internal comms platform, Workplace, free-of-charge for Government agencies and emergency services for the next 12 months to assist with the coronavirus crisis. The platform has also said that its developer partners will provide free services to health organisations and UN health agencies so they can use Messenger to scale their response to the crisis.