DISRUPTING BLACK FRIDAY WITH MULTI-CHANNEL CAMPAIGN
Holbeck Ghyll is a luxury hotel in Cumbria, overlooking the stunning Lake Windermere. Described by The Telegraph as ‘the Lake District’s most charming hotel’, the 4-star venue boasts an award-winning fine dining restaurant, an on-site boutique spa and a complimentary bottle of local damson gin in every room.
The plan: Holbeck Ghyll approached us to help them reach out to a new, broader audience through the use of data-first marketing. As a traditional, intimate place, the hotel was being challenged by the digital age, and so we created a digital marketing plan that would engage with new clients.
POWER IN NUMBERS
The campaign was based around targeting the mass market with unbeatable deals when booked direct with the hotel. We created deals that were designed to drive acquisition on the lead up to Black Friday. Our Aim will be to drive lots of traffic and will help us build a database of people we can target before and during the black Friday sales period.
The cost of ads on black Friday goes up however the cost of remarketing remains the same so by beating the noise our share of voice was higher and our share of wallet followed.