SUPERBREAK ICELAND CAMPAIGN

We were approached to look at how we can create and omni-channel campaign across traditional media and digital to activate the Iceland winter breaks. Our task was to raise awareness of Iceland as destination and to drive bookings for the winter packages that our client had to offer.

We started with the creative and worked alongside the Icelandic Tourist Board to showcase some of the most popular visitor attractions. The creative was part of a TV/Digital activation campaign that was based on frequent travellers, families and audiences who shared interests that were linked to the attractions such as walking, star gazing and more.