Blackhouse.

BLACKHOUSE GRADUATION CAMPAIGN

Blackhouse grills are well established in 5 cities across the UK. Having worked with the brand across other campaigns they came to us to help activate a campaign targeted at Graduates and their families.

 

Our Brief : To create a digital campaign that reached graduates and their parents to make them choose a blackhouse venue in 5 cities as the ideal destination to celebrate graduation and in return we would reward them with complimentary bottle of Champagne.

 

Using behavioural targeting we were able to build audiences across multiple channels using Demographic targeting, education targeting, interest based targeting and social media profiling. This gave us a varied approach that allowed us to target both graduates themselves but also their parents who maybe planning the celebratory meal.

OUR AIM: TO BE WHERE ARE CUSTOMERS ARE

The persona of graduating students and their parents meant that we had to capture attention of 2 notoriously difficult groups for digital. Meaning we needed to create a campaign that would serve the content where and when our targeted personas where online. For this we created an asset kit for the following platforms:

 

Facebook – Instagram – Google – Snapchat

 

We created our campaign and used a mobile first approach to ensure that we took advantage on new formats such as stories and Instant experience across all platforms and used split testing to ensure that we delivered the most efficient creative to drive results.

123,000

people reached

12,495

Cost Per Acquisition

39,000

offer Views

0.47

Cost Per Acquisition

123,000

people reached

12,495

Cost Per Acquisition

39,000

offer Views

0.47

Cost Per Acquisition

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