TFI Digital gets Lean-in-15 with Joe Wicks

We have begun work on digital content for the launch of celebrity body coach and ‘Lean-in-15’ star Joe Wicks’ cookware range.

Joe Wicks is famous for transforming bodies on TV and has used his fame to launch books and DVDs in the past. Now, he is turning his hand to kitchen-ware. To launch the products, Joe Wicks partnered with Meyer Group, who have a track record of successful kitchenware brands and WhiteNoise Media.

Our crew at WhiteNoise/TFI Digital set up in a beautiful mansion in London to produce and film Joe Wicks in a kitchen promoting the brand by cooking quick and easy recipes. These included a delicious Jalfrezi.

Three different recipes were created and filmed by WhiteNoise to promote his new cookware range, which includes premium pans and storage items. The recipe videos will provide content for a series of online and social media videos, all of which will be used to push the range. Joe Wicks announced the launch of his new line to his 2 million followers on Instagram back in February, stating:

“Here it is…a sneak peek at some of my Joe Wicks what kitchenware collection. It’s hitting shelves in August 2018. I’ve been working on the designs and range for almost a year and can’t wait for you to see it.”

TFI Digital has worked with the Meyer Group previously to create video campaigns for other brands. Our experience and expertise in hospitality set us apart from the rest. Have a look at one of our commercials for the Hestan brand below.

Lee Holdsworth, our CEO and founder said:

“This project was a great opportunity to work with celebrity brand, Joe Wicks. We’ve worked with Meyer to produce high-quality online video content for this campaign, that can be executed across multiple channels. The content we have produced can be tailored to allow us to target the right people at the right time.

TFI Digital is a social digital agency specialising in branded content and social ad campaigns.  To start planning your own Digital campaign and marketing strategy, or even if you just want some advice, why not get in touch.